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Feedback Portal
Background:
- Feeback from customers, employees and the market is a source of vital business intelligence, and competitive advantage.
- Often this source of intelligence is not fully utilised, or acted upon. Or sometimes feedback is collected and held in different places in the organisation, making it difficult to spot patterns across different sources. Or the ‘insights’ are the preserve of just one department making it difficult to engage all employees in utilising the intelligence.
The Feedback Portal
A collaborative online venue where all feedback is collated and can be accessed, discussed, and applied to the business. Custom designed for each client but typically includes:
- Collect more feedback, from a variety of sources, into one place.
- Easy access and engagement with this vital information by all.
- Ownership by all in the use of feedback. via collaborative forums to reinforce, identify patterns, challenge, develop responses, and promote awareness.
Benefits
- Engage all employees in the collection of feedback.
- Increased quanitity and accuracy of market intelligence.
- Greater ownership and engagement in the customer proposition or company mission by all employees.
- Faster responses to market intelligence.
- Better responses / innovation.
- Better implementation through more testing and ownership by everyone.
The Insight Portal
- Similar to the Feedback Portal but with a features and style emphasis on consumer insight.
- Suitable for b2c businesses who think in terms of consumer insight.
The Innovation Portal
- Similar to the feedback portal but with an emphasis on innovation. This means more focus on idea generation, discussion and testing – but in the same collaborative way.
- Suitabe for clients who may already have good feedback and intelligence systems, or those with a particular need to innovate faster and better.
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